I was getting charged $4.96 for page likes with this specific targeted audience and after 24hrs and only 228 people out of the 3,000 that were suppose to see my ad, I turned off the ad.
Why??? Because paying $5 for page likes doesn’t do much for my business especially with the lack of interaction from that specific targeted audience.
Especially since I was targeting the “work from home” audience, and due to the fact this specific category is really popular with business, FB is going to charge me more to show it to people. Not only that but my budget was only $5 so at $4.96 per click, I could only get 1 click.
Now if this was going to my capture page like I mentioned then I would increase my budget or tweak my ad by adding different stuff to drive down the price.
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Why it’s important to sometime separate the sexes, the 1st picture is targeting females only, same interest and location and my estimated daily reach is in the thousands.
Now when I switch it to males only, my estimated daily reach has decreased to couple of hundreds but the potential reach is still in the millions.
These numbers increase and decrease even more when I add in different aspects to minimize my potential reach. So when placing ads on FB check out and see if your ads will work best with females or males.
You can do split testing with fb ads and I highly recommend doing this because it can save you a lot of money with your ads.
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I don’t always get clicks for a $0.01 when I create a ad, sometimes they start off at $0.91 or higher but I will give the ad 24hrs to see the kind of INTERACTIONS I’m getting from it.
Even if I’m paying $0.91 for clicks, as long as those clicks are converting to LEADS which equals SALES then I’ll make my profit.
So don’t freak out when you create an ad and you’re NOT getting a penny per clicks, or engagement. If you are TARGETING CORRECTLY then it’ll work in your favor.
Now if after 24hrs and this ad is still going for $0.91 and I’ve got zero leads from it, then I’ll change TACTICS and RE- EVALUATE my ad. It might be something with the wording or the audience I’M targeting, or even the landing page/website I’M sending this particular audience to.
Either way I’ll change 1 to 3 different ATTRIBUTES and test it again, 95% of the time that it’s and I’ll see a DRAMATIC change in my ad.
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